Made in Linz
A Centre of Trade, Industry and Crafts
Various products made in Linz, second half of the 19th century to today 
Toy store Ed. Zechel, Landstraße Linz 
Boy with Haaspulver mascot at the trade exhibition in the Linz Brückenkopf building, 1946 
The Linz Consumers’ Cooperative opens Austria’s first supermarket in Linz, Wienerstraße, 1950 
Katharina Gruzei, Bodies of Work 3 (Workers at the Linz Shipyard), 2017 
Poster from the “Linz lebt auf” image campaign by Haslinger, Keck, 1989
From small one-man businesses to companies employing thousands of workers, the economic landscape of Linz is multifaceted and constantly undergoing change. This evolutionary process can be traced from early industrial operations such as the 17th-century woolen goods factory [Wolllzeugfabrik] to the innovative start-ups of the present day.
Made in Linz is dedicated to a special selection of regional products from trade, industry and crafts. This exemplary assortment spans a period of more than 175 years – from Niemetz Schweden bomben (chocolate- coated marshmallow foam) and Keli fizzy drinks to businesses with international operations such as Rosenbauer and Dynatrace. What all of these have in common, however, are their topographical and historical ties to the city of Linz.
The exhibition chronicles the history of prominent businesses through a series of compact stations while also placing the spotlight on the individuals behind them: founders with a pioneering spirit, family businesses operating across generations, and companies that went on to become major employers in the city. A colonial goods store from Urfahr dating back to 1913, models of large factory complexes, and contemporary interviews provide context for the subject matter in addition to a vast array of products.
The display offers a glimpse into the creative cosmos of the city and reveals a vibrant picture of economic endeavour in Linz, ultimately aiming to bolster awareness of the rich diversity of the home market.
Curators: Andrea Bina, Michaela Nagl
Collaboration: Julia Brunner, Lisa Schmidt
Exhibition Design: ANY:TIME Architekten
Graphic Design: Verena Hochleitner
Publication
A publication of the same title is being released to accompany the exhibition by Verlag Anton Pustet, Salzburg.
Edited by Andrea Bina and Michaela Nagl. With texts by Stefan Groh, Johannes Jetschgo, Michael John, Roman Sandgruber and Anna Tratter, as well as contributions by Andrea Bina, Julia Brunner, Tobias Hagleitner, Klaudia Kreslehner, Michaela Nagl, Sebastian Piringer, Lisa Schmidt and Georg Wilbertz.
Graphic design: Verena Hochleitner
352 pages, €34
Artists
Leo Adler, Karl Czap, Gregor Graf, Katharina Gruzei, Wilhelm Höhnel, Anton Kehrer, Ulrich Kehrer, Johann Matthias Krinner, Hans Lang, Franz Michalek, Alfons Ortner, Josef Pausch, Erwin Rachbauer, Christian Schepe, Alois Schwarz, Ferdinand Weeser-Krell, Eduard Wiesinger, Hans Wöhrl, Reinhard Zach
Cooperation
The exhibition is supported by the WKO Upper Austrian Economic Chamber Linz-City, the Office of the City Government | Economy, Innovation, Climate Protection and EU Affairs, and the Kaufmann Museum Haslach.
The afo architekturforum oberösterreich is realizing the exhibition Linz…at Work (9 April – 26 June 2026) in cooperation with the University of Arts Linz (studio städtebau department).
| Date | Title | Time |
|---|---|---|
| Sun 20.09 | Public Guided Tour of the Current Exhibitions at the Nordico City Museum German only, Duration: 60 minutes, max. 25 people, guided tour ticket: €4 (plus admission) No registration required (“first-come, first-served”) | 2:30 pm–3:30 pm |
| Sun 27.09 | Public Guided Tour of the Current Exhibitions at the Nordico City Museum German only, Duration: 60 minutes, max. 25 people, guided tour ticket: €4 (plus admission) No registration required (“first-come, first-served”) | 2:30 pm–3:30 pm |
| Thu 01.10 | Made in Linz: Exhibition tour with a focus on exhibition design Jürgen Haller and Christoph Weidinger (ANY:TIME Architekten), together with Verena Hochleitner (graphic designer), present approaches and ideas for the design and realization of exhibitions, using Made in Linz as an example. Guided tour ticket €4 plus admission. Registration requested at +43 732 7070 1912 or online. | 6:00 pm–7:00 pm |
| Sat 03.10 | Lange Nacht der Museen | Familienführung Mit Kindern aktiv durch das Stadtmuseum: Wir besuchen das offene Stadtteilarchiv, erzählen unsere Stadtteilgeschichte, schreiben und zeichnen über unsere Lieblingsorte in Linz und lassen Museumsobjekte mit „augemented Reality“ lebendig werden. | 6:00 pm–6:30 pm |
| Sat 03.10 | Lange Nacht der Museen | Familienführung Mit Kindern aktiv durch das Stadtmuseum: Wir besuchen das offene Stadtteilarchiv, erzählen unsere Stadtteilgeschichte, schreiben und zeichnen über unsere Lieblingsorte in Linz und lassen Museumsobjekte mit „augemented Reality“ lebendig werden. | 7:00 pm–7:30 pm |
| Sat 03.10 | Lange Nacht der Museen | Kurzführung Führungen durch die aktuellen Ausstellungen des Nordico: „Made in Linz“, „Linz Kompakt“ & „Linz Blick“. | 8:00 pm–8:30 pm |
| Sat 03.10 | Lange Nacht der Museen | Wissenswertes aller Art Andrea Bina, Leiterin des Nordico Stadtmuseum und (beste) Geschichtenverkäuferin der Stadt, erzählt Überraschendes aus dem Warenkosmos von damals. | 8:30 pm–9:00 pm |
| Sat 03.10 | Lange Nacht der Museen | Kurzführung Führungen durch die aktuellen Ausstellungen des Nordico: „Made in Linz“, „Linz Kompakt“ & „Linz Blick“. | 9:00 pm–9:30 pm |
| Sat 03.10 | Lange Nacht der Museen | Kurzführung Führungen durch die aktuellen Ausstellungen des Nordico: „Made in Linz“, „Linz Kompakt“ & „Linz Blick“. | 10:00 pm–10:30 pm |
Guided Tours
| Date | Title | Time |
|---|---|---|
| Thu 01.10 | Made in Linz: Exhibition tour with a focus on exhibition design Jürgen Haller and Christoph Weidinger (ANY:TIME Architekten), together with Verena Hochleitner (graphic designer), present approaches and ideas for the design and realization of exhibitions, using Made in Linz as an example. Guided tour ticket €4 plus admission. Registration requested at +43 732 7070 1912 or online. | 6:00 pm–7:00 pm |
Workshops
| Date | Title | Time |
|---|---|---|
| Thu 01.10 | Made in Linz: Exhibition tour with a focus on exhibition design Jürgen Haller and Christoph Weidinger (ANY:TIME Architekten), together with Verena Hochleitner (graphic designer), present approaches and ideas for the design and realization of exhibitions, using Made in Linz as an example. Guided tour ticket €4 plus admission. Registration requested at +43 732 7070 1912 or online. | 6:00 pm–7:00 pm |
Excursions
| Date | Title | Time |
|---|---|---|
| Thu 01.10 | Made in Linz: Exhibition tour with a focus on exhibition design Jürgen Haller and Christoph Weidinger (ANY:TIME Architekten), together with Verena Hochleitner (graphic designer), present approaches and ideas for the design and realization of exhibitions, using Made in Linz as an example. Guided tour ticket €4 plus admission. Registration requested at +43 732 7070 1912 or online. | 6:00 pm–7:00 pm |
